The future of global education is intriguingly poised. According to the OBHE, global demand for post-secondary education is expected to rise from 165m in 2013 to 263m by 2025, an unprecedented increase concentrated in developing economies and driven by fundamental demographic, economic and political factors. If this demand was to be met by traditional delivery, it would require four universities to open every week for the next ten years: an insurmountable supply gap.
In response to this demand, many UK universities have developed elearning strategies to complement their internationalisation activities. In most cases, part of the strategy identifies the need to offer a select suite of carefully chosen courses to a global audience in a predominantly online mode to avoid adversely impacting the physical infrastructure of the university campus. Students would receive exactly the same credential as on campus students, but could stay in work, meet family commitments and, crucially, not require a visa to study.
Implementing the elearning strategy, however, has its challenges. Attracting a previously untapped market requires considerable investment, dedicated resources, and a superior sales and marketing approach that many universities are unable to access quickly.
This is where CEG Digital can help!